Digital Marketing

The Digital Marketing book is an insightful study resource for students who aspire to work in the field of digital marketing. The book covers all the major aspects of digital marketing including search engine optimization, email marketing campaigns, pay-per-click ads, content marketing, Google AdWords and AdSense, Web analytics, affiliate marketing, and influencer marketing.
The Digital Marketing book has been designed to provide in-depth knowledge about the use of digital marketing in the current business scenario. After studying this book, the readers will be able to understand the impact of digital marketing on the business operations of a variety of organizations. In addition, the readers will be able to apply various methods of digital marketing in real-world scenarios.
The Digital Marketing book comprises 16 chapters which explain the concepts of digital.
marketing, website development, email marketing and search engine optimization. In addition, various real-life case studies have been provided with each chapter to enable students gain insights into the application of digital marketing concepts in the big companies across the globe.